Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. Search engines can quickly scan for pages that are likely to match a search query. The order that websites are ranked in is a very complex and technical process;
Find out more about googlebot crawlers
Robots tags are directives that allow you to control how search engines crawl and index the content of your website. It’s important to have
your Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... keywords in titles, URLs, subheadings and body text. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Even though it seems logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality.
My thoughts on reporting
Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty. The content on your
site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B.
Minimize site load time
Are they cloaking their information? Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
, Gaz Hall, from SEO York
for his thoughts on the matter: "I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries."
A do-it-yourself guide to domain authority
Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Focussing A great example that I like to use is PNS Egypt
. on understanding the
intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use.