Write about long tail search

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Are search volumes affected by webmaster tools

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. If the site takes too long to load on a mobile device, most visitors …

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Make it sufficiently broad in terms of domain authority

In the beginning, things move slow and it feels like you are just shouting into the void with no return. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that …

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Everything you need to know about walled garden sites

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Would you refer this website to …

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Things you most likely didn't know about URLs

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. The benefits of guest blogging are endless and often …

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Consider popularity, competitiveness, and ontology

It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. It’s also important to know what …

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What's the story about javascript

The way in which consumers search with be noticeably changed by digital assistants. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each …

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How you will benefit from forums

Google, now more than ever, don't just want more content, they want content that they feel is quality. Search engines favor sites that follow SEO best practices and deliver consistent quality. This concept has been highlighted and evangelized by Rand Fishkin recently. Self-educated.

The broken link-building method aided by keywords …

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All you wanted to know about keyword stuffing but were afraid to ask

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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Find a simple guide to text links and read up about it

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. A page consisting of …

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Personalization counts: how do plugins fit into this?

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. I think one of the great SEO myths is every site should have a blog. I have …

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Why white hat SEO matters

With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. The advent of Global economy nearly makes every business have an online presence. One part of SEO many have heard of is keyword …

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The ultimate revelation of URLs

However, it’s expensive – we’ll be discussing influencer marketing in detail later in this book. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key …

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The back story of nofollow links

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s …

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Unlocking the mystery of CTR

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Online marketing changes quickly when it comes to metrics

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. The crawler doesn’t check every day that if a page is updated or if the new page is …

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The death of SEO campaigns

When a user clicks on a result in Google, how do they behave? Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Different search queries with …

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High advertisement ratio can be mitigated by using citations

Above all else, never be tempted to plagiarise. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Imagine what a one-second increase in …

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Can a techie truly understand onsite SEO

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Provide high quality photographs of products, and include an easy to use magnification …

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The infamy behind offsite SEO

Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. Ensure that unique content is provided to these external websites instead. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas …

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A focus on long tail search to benefit search engine placement

Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. It takes time to create high-quality content. That's why many people try to …

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Losing Focus on dynamic pages

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. If I’m your SEO, then I’m going to consider anything that builds my relevance …

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Overusing topic tags can be harmful

Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors …

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Learning about link bait

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn …

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Less is always better when it comes to RSS feeds

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it …

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Be mindful of dynamic pages

Contextual link building is the quickest way to boost your site’s search performance. One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so …

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Remember that analysis make the web go round

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Content simply refers to …

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More focus is put on link bait

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

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Types of site changes brought on by forums

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Until recently, I hadn't …

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Start with fundamental SEO tactics

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact …

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Can meta tags help improve my search engine placement?

And what’s the result? Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about …

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One important aspect is cloaking

In these cases, you’ll see very few competitors to benchmark against. Evergreen content must hold its relevancy over time or else it risks losing its value. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo …

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Adjust your appearance in search by utilising CTR

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Bucket brigades based on content

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In …

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Don’t forget quality

But not all duplicate content is editorially created. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. If it’s been just a day or two since you made your website and are not …

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How to learn about web crawlers in a few hours

The best long-term strategy for this is using blogging, social media, and press releases. Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. Google needs to generate, maintain and increase its revenue. It can only …

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The hidden agenda behind webmaster tools

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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